Why our focus on Enterprise Data Management?
Often CRM, ERP, Datawarehouses and even BI systems are loaded with poor data. In that case, business leaders, finance heads, account management etc. have to work a whole lot harder to get the intelligence they need. More important, they can’t trust the intelligence they’re getting. Data Integration and Data Quality tools do most of what businesses need, but fall short of a sustainable strategy. EDM solutions like Master Data Management make CRM & ERP applications and BI more intelligent.
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Considering good data as expensive? … try bad data !